Meet Usance — The Youngest Writer Bringing Blue Skies to ZMF ART
There's a new name in the ZMF lineup worth knowing: Usance.
Usance is the youngest writer working with ZMF, developing a style all their own while being mentored by the OGs. Usance also serves as ZMF's volunteer streetwear consultant, which is exactly the kind of role you give someone whose eye you trust.
Artist-Owned. Artist-Powered. Artist-Paid.
At ZMF ART, we don't work with artists — we partner with them. Every artist whose work you see on our apparel receives 50% of the profit on every sale of every product featuring their work. Not a flat fee. Not a one-time buyout. Fifty percent of the profit, every time.
When you buy a piece featuring Usance's art, you keep the artist awash in markers, notebooks, pencils, and paint so the work can keep moving. That's artist profit sharing in streetwear — real, transparent, and ongoing.
The Art You're Wearing: Blue Skies
Blue Skies is Usance's exploration of the place where ZMF's raw creative spirit meets childlike animation. The title carries a simple promise: prosperity, possibility, and better days are still out there. Another fire reminder to aspire higher, because blue skies are often only a perspective shift away.
The collection lives on three pieces right now: an Oversized Heavyweight Hoodie built for relaxed layering, a Premium Unisex Sweatshirt in a classic crewneck shape, and a Youth Classic Tee for young originals who bring curiosity and imagination wherever they go. Every piece is made on demand and usually arrives within two weeks.
Learning From the OGs, Building Something New
ZMF was built by people who made a culture out of raw expression and watched corporations try to sell a broken-down version of it back to us. Passing that down matters. Usance is being mentored inside that lineage while pushing somewhere lighter and more playful, and that combination is exactly why the work hits.
This isn't artists selling out. This is artists cashing in.
Shop Usance's Work
Explore the Blue Skies collection to wear a piece of original art — and put money directly in the hands of the artist who created it.