Meet Henceforth — The Brand Wizard Behind ZMF ART's Iconic Look
There's a name behind the look of ZMF ART that you need to know: Henceforth.
A prolific professional artist, creative director, entrepreneur, and founder of Creators Clubhaus in Portland, Oregon, Henceforth is one of the co-owners of ZMF ART — and the Brand Wizard who gave our brand its visual identity. His work powers our Cartoon Hands and 90's Edition collections, and his fingerprints are on everything from our logo to our branding language.
Artist-Owned. Artist-Powered. Artist-Paid.
At ZMF ART, we don't work with artists — we partner with them. That means every artist whose work you see on our apparel receives 50% of the profit on every sale of every product featuring their work. Not a flat fee. Not a one-time buyout. Fifty percent of the profit, every time.
When you buy a piece featuring Henceforth's art, you're directly funding more paint, more raw materials, and more creative power at Creators Clubhaus in Portland. That's artist profit sharing in streetwear — real, transparent, and ongoing.
The Art You're Wearing
Henceforth's work lives at the intersection of street culture and fine art. Raised on the raw authenticity of 90s culture, his style is bold, graphic, and unmistakably his own. The Cartoon Hands collection is a testament to his ability to take something familiar and flip it into something entirely fresh. The 90's Edition channels the energy of an era when culture was built by the people living it — not corporations trying to sell it back to us.
This is artist-designed clothing that carries a story. And that story keeps paying the artist.
Why ZMF ART Was Built This Way
In the 90s, a culture was created out of raw expression. Corporations captured it, cloned it, and tried to sell a broken-down version of it back to the people who made it cool. ZMF ART says: f*ck that.
We made this cool in the first place. So we're taking it back — and doing it with style, with integrity, and with artists like Henceforth at the center of it.
This isn't artists selling out. This is artists cashing in.
Shop Henceforth's Work
Explore the Cartoon Hands and 90's Edition collections to wear a piece of original art — and put money directly in the hands of the artist who created it.